FROM CAPE TOWN TO THE COAST
THE ROGZ STORY

Rogz was born in Cape Town in 1995 with a bold spirit to do things differently - driven from day one by a blend of innovation, fun, and thoughtful purpose. In 2000, we brought that energy Down Under, and two years later established our Australian headquarters in Burleigh Heads on the sunny Gold Coast, where Rogz truly found its home. Our gear is built to be as resilient and joyful as the pets (and people) who use it, shaped by unconventional thinking and boundary-pushing design. But Rogz is more than gear. Through the Rogz Academy, our nonprofit initiative, we invest in community, education, and youth development in under-resourced areas of South Africa, supporting literacy, mentorship, upskilling, and even urban farming programs. Today, Rogz continues to evolve as a global brand with local heart, creating safe, durable, and sustainably minded pet gear, while striving to leave a meaningful impact beyond our products.

AT THE CORE
WHAT DRIVES US
AT THE CORE

We exist to bring more joy, connection and confidence to everyday life with pets. Our vision is to be the most loved and trusted pet gear brand on the planet – and wherever adventure leads next.

OUR BRAND PROMISE

Gear with purpose. Designed for life. Trusted by pet parents everywhere. We’re committed to creating high-quality, solution-based pet gear that’s safe, durable and easy to use – so you can focus on what matters most: enjoying every moment with your pet.

PET GEAR FOR A PURPOSE

SOLUTION-BASED PRODUCTS

Designed to solve, built to last.

Every Rogz product is thoughtfully created to meet a real need – whether it’s improving comfort, control, safety, or style. We don’t just make pet gear; we design smart solutions that support the bond between pets and their people.

From everyday walks to adventurous outings, our gear is made to fit properly, perform reliably, and help make life with your pet easier, more enjoyable, and more connected.

FROM SOUTH AFRICA WITH LOVE
OUR GLOBAL FOOTPRINT

We manufacture the majority of our products in our own factory to enhance quality, create supply-channel optimisation and reduce lead-times. Rogz World Headquarters is based in Cape Town, South Africa. However, we distribute to over 90 countries across five continents around the world.

Our Global Footprint