Born to be Rogz. In 1995, Rogz came to life in Cape Town, South Africa, with one bold mission: to be different. From day one, we set out to break the mould-pushing boundaries in how pet products are designed, how business is done, and how fun can be woven into everyday pet life. The Rogz vibe was born - quirky, adventurous, and always a little unconventional.
1995
G’day Australia! Five years later, Rogz made its way down under! From our base in Canberra, we introduced Aussies to a whole new world of pet gear - innovative, high-quality, and packed with personality. Our philosophy was simple then, and it still guides us today: life with pets should be playful, full of joy, and never boring.
2000
Making Waves & Moving Coasts: Big things started happening in the early 2000s. Rogz proudly won Cape Town’s Exporter of the Year Award, a milestone that gave us the confidence to dream even bigger. That same year, we shifted our Aussie HQ to the sun-soaked Gold Coast—a move that reflected our energy, spirit, and love of fun in the sun.
2002
Going Global: Our playful spirit caught the world’s attention! In 2006, Rogz was recognised in Prague with Pets International Magazine’s Global Pets Award for having the largest impact on the pet industry. Not bad for a quirky little brand that started with a dream in Cape Town!
2006
Shining Bright: Innovation has always been our jam. In 2010, we scooped up PIAA Australia’s Best New Dog Product Award for the Rogz Lighthouse. It wasn’t just a product—it was proof that we could blend safety, smarts, and fun into something pet lovers truly valued.
2010
Brand of the Year (Regional): Fast forward to 2017, when Rogz was crowned Brand of the Year at the Animalis Awards in Vienna. Recognised as the best toy brand in the region, it was a proud moment that reflected our passion for quality, design, and keeping tails wagging everywhere.
2017
Brand of the Year (Global!): Four years later, we went global! In Vienna once again, Rogz took home Brand of the Year (Global), proving that our playful, innovative products resonate with pet lovers across the world. From Cape Town to Canberra to countless happy homes—this was our biggest win yet.
2021
PATS Telford New Product Award: In 2023, Rogz UK shone at PATS Telford, the UK’s biggest pet trade exhibition. From nearly 400 entries, our Rogz Amphibian Range took home the New Product Award. Judges praised the Amphibian Classic Collar for its “lovely colours, soft touch, great value, practicality, and waterproof design.” A proud win that proved once again—Rogz is all about innovation, style, and keeping pets happy in any weather.
2023
Still Setting Trends: Most recently, in 2024, Rogz was honoured at the UK’s PetQuip Awards, taking home Product of the Year – Accessories & Technical for our Cat Safety Release Collar. Even after nearly three decades, we’re still innovating, still surprising, and still putting pet safety and fun at the heart of everything we do.
2024
